Meet up with the New eharmony Logo Design
History is a funny thing. Seventeen years ago today we turned up to the web party that is dating. And then we were among the first to demonstrate up (but we were fashionably very very early). That’s as soon as we first began making lifelong relationships happen. In addition to sleep had been history, as the saying goes. But let’s speak about that history because whom does not love a great love tale?
The past 17 years we’ve been devoted to evolving our service—using new data and research to help keep our matching algorithms regarding the edge that is cutting. Although we worked difficult to blaze a path when you look at the internet dating globe, our logo design and brand name appeared to continually be playing catchup.
In 2000 we initially developed a logo—but that is lowercase was the belated 90s and then we remained determining exactly exactly what email intended so we had been a bit awkward in chiseling down our artistic identification.
5 years later, we highlighted the ‘e’ and the ‘h’ with distinctive colors and capitalized the ‘H’. (Bold move when it comes to time)
After which this season, we removed the relative line that separated the ‘e’ additionally the ‘H’. absolutely Nothing ended up being getting into our mailorderbrides method. Not really a line.
In 2014 we revealed our colors that are true making our logo design color uniform—just one color we called “eHarmony blue”. It had been a hue which could make just about anybody yawn, but in a way that is good. It absolutely was pleasant.
Let’s keep in mind about our icon logo—an “eH” that phonetically struggled to outshine it is more negative counterpart, “meh”.
It absolutely was in 2016 whenever we come up with an excellent group of creatives to assist consider a far more thoughtful solution to present ourselves to your world. We began with brand characteristics. This is a procedure, without a doubt, but really worth it! This venn diagram is kind of like our cornerstone.
As shown when you look at the diagram, our company is company understood for the technology behind love, as soon as overlapped, we’re able to produce connections.
We dug deeper into this, and discovered those two characteristics as traits that guide tone that is our overall design.
Next, we started our research. Different design studies aided us set guidelines when making not just the logo design, however it aided determine our brand brand new brand name colors, fonts, and feel.
They do say history has a tendency to duplicate it self. Having said that, our brand name logo design and identification is certainly going back once again to the fundamentals.
And, after months and months of anxious anticipation, we finally are exposing it into the globe today, conveniently on our 17 anniversary that is th. Or perhaps is it birthday celebration? In either case, we’re excited!
*Side note, wef only I really could explain to you just exactly how numerous logos we designed, however you could judge us if you are extremely passionate, nerdy, enjoyable, and merely simple excited to redesign our logo design and provide it towards the globe!
The things I love many relating to this logo is that it is so versatile. And now we actually wish that this brand new colorful icon that is new of resonates with every person.
Finally, that will help you comprehend the idea behind our design, listed here is our formal logo design intro:
Today, eharmony reveals a redesign of its logo design plus it’s making an incident for lowercase. Just how we find love changed significantly within the last few twenty years additionally the brand brand new artistic identity reflects that evolution, as a forward-thinking, human-centered relationship business.
Remaining true to its core, the name brand is written in a font that is hot. a dynamic heart shines we bring to creating compatible relationships above it, illustrating the insights, expertise, and experience. Together, they combine to express the worthiness we help create—love and science operate better together.